The type of business I designed my logo for is for a designer and streetwear clothing company called “Calle Luxe,” meaning, “Street Luxury,” in spanish. The meaning behind the name is the idea that the company is a combination of a streetwear company similar to Supreme, Bape, etc., while also being a designer quality luxury brand. The logo is a C and a backwards L that come together and mirror each other. It represents the same feel of high quality designer brands and the name of the company.  The company has variety and many good quality items. Although it is high-end and appeals to possibly wealthier people or those who appreciate and purchase designer and fashion, it is one of the better value companies compared to its competitors, still bringing that same designer and streetwear feel, look, quality and reputation through the logo and name to its audience. I am proud of how the logo came out and displays that name brand look and feeling. I think I could have tried to expand my variety and creativity more, although high end brands tend to be simple yet satisfying.